Adidas has officially closed the chapter on its iconic partnership with Kanye West, announcing that it has sold its remaining Yeezy inventory. This confirmation came directly from Adidas CFO Harm Ohlmeyer, who revealed that the brand’s North American sales fell by 2% last year, “solely due to significantly lower Yeezy sales.” The end of the Adidas Yeezy line marks a significant moment in sneaker culture, as the collaboration between Adidas and Kanye West was known for creating some of the most sought-after and influential sneakers of the last decade.
The Adidas Yeezy partnership began in 2015, quickly gaining momentum with innovative designs such as the Yeezy Boost 350, Yeezy 700, and Yeezy Slides. The collaboration not only pushed the boundaries of sneaker design but also introduced new technologies like Boost cushioning and Primeknit uppers, setting trends that resonated far beyond the sneaker community. The Yeezy line helped Adidas compete directly with other brands in the lifestyle and fashion-forward sneaker market.
While the current chapter of Adidas Yeezy has come to an end, its legacy in the sneaker world remains undeniable. Whether this is a permanent farewell or just a pause remains to be seen, but one thing is certain: Yeezy has left an indelible mark on both Adidas’ history and the broader sneaker culture.
