The Story mfg. x Asics GEL-VENTURE 6 Pack is a celebration of craftsmanship, community, and sustainable design, bringing together the unique aesthetic of the British-based eco-conscious label Story mfg. with the performance heritage of Asics. This collaboration reimagines the trail-ready GEL-VENTURE 6 silhouette in two distinct colorways: “Reddish Brown” and “Vanilla/Violet Quartz”, both wrapped in nostalgic gingham patterns that evoke handwoven textures and a DIY spirit.
Already launched via storymfg.com on April 13th, the Story mfg. x Asics GEL-VENTURE 6 Pack is set for a global release on April 18th, 2025, and will retail at $160 each. Both models emphasize natural dye processes, earthy tones, and textile-inspired materials, staying true to Story mfg.’s commitment to slow fashion and artisanal techniques. The Reddish Brown version features a tonal brown mesh base with gingham overlays and cream laces, while the Vanilla/Violet Quartz pair opts for soft beige underlays, lavender accents, and matching plaid detailing across the upper and laces.
Comfort remains a priority with Asics’ GEL technology cushioning, offering reliable shock absorption for everyday wear or light trail adventures. The sneakers also include co-branded insoles and packaging that reflect the handcrafted storytelling of the collab. With an emphasis on community and sustainability, this drop is more than just footwear—it’s a narrative stitched into every panel.
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Story mfg. x ASICS GEL-Venture 6 Pack
The Story mfg. x Asics GEL-VENTURE Pack is set to release globally on April 18th, 2025, with a retail price of $160 each. This thoughtful collaboration comes in two distinct colorways: Reddish Brown (SKU: 1203A712-200) and Vanilla/Violet Quartz (SKU: 1203A712-250), blending craft and comfort with a gingham twist. Both will be available at select Asics Retailers and on Asics.com.
Story mfg. x ASICS GEL-Venture 6 “Reddish Brown”
| Release Date: April 18th, 2025 |
| Price: $160 |
| SKU Code: 1203A712-200 |
Story mfg. x ASICS GEL-Venture 6 “Vanilla/Violet Quartz”
| Release Date: April 18th, 2025 |
| Price: $160 |
| SKU Code: 1203A712-250 |
Official Images
Photos provided bt Story mfg.
