Sneaker culture and rare collectibles have always gone hand in hand, but Goldin Auctions is taking things to a whole new level with their latest listing— a Flamin’ Hot Cheeto shaped like Michael Jordan’s iconic “Jumpman” logo. This one-of-a-kind snack has already ignited a bidding war, with the current highest bid at $275 and 16 days left before the auction ends.
This isn’t the first time an unusual Cheeto has captured the attention of collectors. Goldin Auctions recently made headlines by selling a Flamin’ Hot Cheeto resembling Charizard from Pokémon for a staggering $87,840. Now, it’s the turn of basketball and sneaker enthusiasts to get in on the action. Sealed in a clear protective case, the Cheeto sits over what appears to be a Michael Jordan trading card, further adding to its novelty and memorabilia value.
While some might find it bizarre to bid on a snack worth hundreds (potentially thousands) of dollars, it speaks to the power of Jordan’s legacy and the crossover between sneaker culture, basketball, and pop culture collectibles. Whether this Cheeto will reach the same astronomical price as its Pokémon counterpart remains to be seen, but one thing is for sure—this is one of the wildest auctions in sneaker and sports memorabilia history.
The auction is now live here.
